Convoy Operations

Convoy is the leading digital freight network, using automation and machine learning to connect shippers and carriers efficiently and minimizing waste.

To support this network, Convoy fields a robust operations team that specializes in multiple functions, from carrier relations and support to account executives and scheduling. For the team to work at the pace and complexity needed to support live shipments, the initial workflows often relied on managing dozens of spreadsheets, Slack channels, and emails for team members to communicate, coordinate, and execute successful shipments.

Defining my role

My role was the senior designer and researcher, working with a team of 1x product manager and 8x engineers.


Our objective was to develop and implement an evolved operations experience where work could be accurately tracked and completed amongst a team of mixed specialties. Working with operations managers and product, we agreed that not only did we want to improve the team’s speed, accuracy, and ability to collaborate, but to also provide a guided experience where new operations team members could onboard and learn quickly.

A secondary goal was to reduce and eliminate the number of third party tools we were using. An operations task could sometimes require someone to reference multiple documents, chat messages, and other resources scattered amongst multiple applications.

Design explorations

Observed workflow of a frequent task, I identified this example as a user having to scan haphazardly amongst one screen, then referencing a Slack message, and following up by having to search for a Google doc for guidance.

I designed a singular interface and workflow that allowed a more linear, step by step list of tasks with direct references to relevant messages, resources, and data events.

To support these explorations, it was critical to understand and map out how particular tasks moved through different teams and areas of expertise, and the unique workflows to each role.

Several older dashboards existed that were challenging to use - a huge amount of information shown with insufficient information hierachy and a lack of signal on what needed actions.

Instead, I designed a task list that provided high visibility indicators on status, progress, and next steps.


In order to measure the effectiveness of the taskboard and various features, we monitored real world working times for various tasks, both before and after implementation. In many cases, a 5-10 minute task could be completed instantaneously (such as in the case of the scheduling assistant). Over time, this would save operations several hours a day per person, amounting towards huge efficiency gains and cost savings. We measured an overall improvement of 30% time on task reduction.

Furthermore, these tasks aided by the additional info provided increased the accuracy and reduced support calls. Furthermore, new employees accelerated their onboarding routine and were able to effectively work on teams faster than before.

Lastly, one of the business needs was to open a second operations office. To reduce the burden of training, work management, and onboarding, this project was a critical requirement to the successful opening of that office.